H-E-B and the Selena Foundation are selling these pink and black reusable Selena shopping bags to raise money for the foundation and the Boys and Girls Club of the Coastal Bend. Courtesy photo
For $2, and for a limited time, shoppers can purchase a reusable Selena, Queen of Cumbia, shopping bag at select H-E-Bs across Texas. Some of the proceeds will benefit the Boys & Girls Club of the Coastal Bend. A portion will go to the Selena Foundation, a partner with H-E-B in the bag sales.
Announcement of this newest marketing tribute to the late Latina superstar came March 1. Bags will go on sell at 9 a.m. Friday, March 2, and can be purchased online at heb.com beginning at noon the same day. (Limit two bags per person.)
A video announcing the sale of the pink and black bags features Suzette Quintanilla-Arriaga, Selena’s sister, and Regina Garcia, spokesperson for H-E-B. In the video, Garcia presents a $25,000 check to the Selena Foundation as a portion of expected bag sale proceeds.
“Today is an amazing and exciting day for us at H-E-B,” Garcia said in the video. “Selena’s legacy lives on through her foundation, and we are able to give back to many communities throughout the area.”
H-E-B has sponsored Fiesta de la Flor each of the now four years the Selena tribute festival has been held in Corpus Christi. This year’s festival is April 13-14 along the bayfront in downtown Corpus Christi.
“We’re really excited to be able to give back to our community on behalf of the foundation,” Quintanilla-Arriaga said. “It’s a great keepsake, and that’s important also for all Selena fans.”
New bag owners are being encouraged to post photos of themselves with their bags using the hashtag #selenayheb.
The bags, which are made entirely of recycled material, can be used for multiple purposes, said Quintanilla-Arriaga, including as beach bags, gifts and, of course, shopping bags.
