Advertisers wanting to utilize print, digital or an optimized combination of both to build their customer base will find the best opportunities for moving their message at Texas Publishing.
Digital advertising has gone mobile at Texas Publishing Co. in Corpus Christi. Advertisers can now place their messages in the palms of their consumers’ hands with strategically located advertising in high-interest articles, event notices and news alerts.
“Our website at 101corpuschristi.com has successfully blended a media mix of print and web for both businesses and consumers,” publisher Amber Weems said. “We have come up with solutions that give our advertisers more impressions and, therefore, a higher rate of return on their advertising dollars.”
The 101corpuschristi.com website is optimized for a mobile format, where ads will soon be elegantly and purposefully integrated into the editorial content. Instead of being lost in the header or a footer that scrolling consumers might never reach, ads show up within the editorial content, where they will be noticed.
Perhaps the most unique and exciting digital advertising opportunity can be found on the guide pages. For example, on 101corpuschristi.com/healthy-living, interactive ads expand to provide more information, including website links, maps, phone numbers, coupons, sales information and more. You can add the information to a list of favorites or email it to yourself, family or friends.
On a mobile phone, these ads become even more interactive with direct links to booking salon or other appointments or, with the touch of the phone number, placing a call.
“Our job as publishers is to be constantly working on getting distribution or traffic so an advertiser can connect with their next customer,” Weems said. “We are good at that because we are local and have the knowledge of the area. Visitors want to know what the locals are doing, and our website has that authority. We are a website you can trust.”
Texas Publishing has been producing the Corpus Christi Area-Wide Telephone and Internet Directory for 20-plus years. It began publishing Corpus Christi Business News — a monthly newspaper sent free to the city’s 10,000 business owners — four years ago. Corpus Christi Living Magazine/Direct Mailer is a 5-year-old monthly sent to 50,000 of the cities highest-income residents. Published quarterly and mailed to 100,000 high-income homes a year are the Legal Guide, the Home Improvement & Construction Guide, the Wedding Guide, the Auto Guide and more.
The company is located at 4455 South Padre Island Drive #4. To talk to one of Texas Publishing’s advertising experts about how best to serve your company, call Bob Hotchkin at (361) 991-1306.
