Downtown Corpus Christi rocked all weekend March 24-25 to the sounds of award-winning musicians AB Quintanilla3 y Elektro Kumbia and La Mafia during the third Fiesta de la Flor, a festival celebrating the late Latina superstar Selena Quintanilla Perez. Courtesy photo
Fiesta de la Flor once again brought over $15 million into the local economy with an overall attendance of around 55,000 people March 24-25. Of that, 61 percent were from outside of the greater Corpus Christi area. Dates for the fourth celebration of the late Latina superstar have been set for April 13-14.
“It was wonderful to see so many people come to Corpus Christi to celebrate Selena and visit the Madame Tussauds Hollywood Selena wax figure at the Art Museum of South Texas,” said Paulette Kluge, CEO of the Corpus Christi Convention and Visitors Bureau.
Fiesta de la Flor entertained visitors to Corpus Christi from at least 42 states. Domestic festival-goers traveled from both the Pacific and Atlantic coasts and everywhere in between. Fans from abroad represented Argentina, Canada, Ecuador, El Salvador, Guatemala, Mexico, Peru, Poland, and more.
Every available hotel property in the city accommodated fans, resulting in a 83.9 percent overall occupancy rate city-wide for the weekend — an increase of 17.8 percent for the same weekend last year. Hoteliers also enjoyed increased average daily rates of over 21.7 percent and increased revenue per available room of 43.3 percent.
“We are very excited with the success of this year’s event,” Kluge said. “And we are already making plans for next year’s Fiesta de la Flor.”
