Texas Publishing produces effective and engaging publications both online and in print including the Corpus Christi Area-wide Telephone and Internet Directory (the only local phone book), Corpus Christi Business News (the area’s only business newspaper), Corpus Christi living magazine and direct mail piece, 101corpuschristi.com and much, much, more. Illustration by Roland Chiapoco
The ability to target an audience with an advertising message continues to get easier and more affordable at Texas Publishing, the company that produces Corpus Christi’s only local phone directory and business newspaper along with specialized guides and a direct mailer. All Texas Publishing publications have a strong online presence, which adds to the ability to target a consumer audience.
“We can customize any advertiser’s message and market depending on the clientele they are looking for,” said Bob Hotchkin, sales manager for Texas Publishing. “Are you looking for a consumer with high net worth? I can target that through our Living magazine. Are you looking for a business customer for your business services? I can target that through the Corpus Christi Business News.”
Targeted advertising goes beyond that, he continued. Attorneys wanting to reach potential clients can advertise in the Legal Guide, while those who service and sale automobiles have the Auto Guide.
“Whatever your potential best client or customer, we can target to that person,” Hotchkin said.
Online advertising has also garnered results for advertising customers, especially now that the cornerstone of the website, Corpus Christi Business News, has become a Google News Partner. A highly coveted status for news-based websites, being a Google News Partner boosts search engine results for every entity on the site, whether editorial content or advertising.
“We have a strong web presence that is growing,” Hotchkin said. “We know what works in both print and online. We can positively affect your online image.”
The growing list of print publications includes:
• Corpus Christi Area-wide Telephone and Internet Directory, distributed free once a year to 100 percent of residents in Corpus Christi and the surrounding areas;
• Corpus Christi Business News, mailed free monthly to 10,000 business owners in the city with an additional 2,000 available on news racks;
• Corpus Christi Living direct mail magazine, mailed free to 50,000 of the city’s highest-income homes every two months (25,000 a month) along with free news rack distribution;
• and Speciality guides, including Legal Guide, Wedding Guide, Home Improvement Guide and more, mailed free to 100,000 homes over a year’s time (25,000 a quarter).
Online advertising opportunities, which are backed by compelling, traffic-generating editorial content, include:
• 101corpuschristi.com, which includes 28 guides, business owner profiles and a vibrant events calendar;
• 101corpuschristi.com/VACATION for information on Where to Play, Where to Eat, Where to Sleep and more;
• ccbiznews.com, the daily updated news site that anchors the entire 101corpuschristi.com site;
• Corpus Christi Business News email blast sent free weekly to 4,000 subscribers;
• and 101 Fun Things to do in Corpus Christi email blast sent every two weeks to 5,600 subscribers.
Any and all of these opportunities can be custom packaged to suit any product or service to maximize customer outreach, Hotchkin said. For some, starting with the phone book is the best option.
“If you’re interested in an affordable way to reach 100 percent of Corpus Christi and the surrounding areas with your message, then you want to be in the only local directory,” Hotchkin explained. “You’ll be available to anyone looking for your product or service, and at no additional charge, we can target a specific demographic with a direct mail piece.”
Others may want to advertise only in the Business News, Corpus Christi Living magazine or a speciality guide.
“We can help you make your business successful using both print and online,” Hotchkin said. “It’s affordable and it’s successful, and we are expanding and improving our outreach and effectiveness every day.”
Texas Publishing, the Corpus Christ Area-wide Telephone and Internet Directory, Corpus Christi Business News and other publications are located at 4455 South Padre Island Drive, #4, (361) 991-1306.
